Audience Targeting

Unlock the data insights you need to find new customers and grow your business

Gaining an in-depth understanding of your customer base can help you find and win new business. By understanding the interests and behaviours of your clients you can target them far more effectively.

Experian's audience targeting solutions combine our intuitive technology and robust reference data in ways that help you make better targeting decisions.

Talk to us

Audience targeting solutions from Experian

Mosaic Insight

A single, intuitive platform that helps you gain deep customer insight to deliver smarter marketing decisions and intelligent targeting

Learn More

Customer Engagement

Engage your online audience by delivering personal, relevant content and offerings where and when they want it

Learn More

Demographic Segmentation

Separate your customers into different groups based on the interests and behaviours and then tailor your engagement accordingly

Learn More

Location Analytics

Identify the best locations when making valuable bricks and mortar investments, reducing risk

Location Analytics

Why use audience targeting from Experian?

Plan campaigns for your most valued customers

Understand which customers hold the most value for your organisation and then target them specifically with highly relevant messaging to see improved marketing performance

Understand and anticipate future customer behaviour

Predicting how prospects and customers are likely to behave in the future helps guide your business strategy. We provide broad, long-range socio-economic forecasts to help guide your customer

Convert prospects more cost effectively, retain valuable customers

Our data insights can help lower the risk and break down the barriers of international expansion. Having a consistent approach to understanding customers and populations allows organisations to perform high-level planning using a common language

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

Previous Next

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.

Experian Global sites

Client Sign In

Audience Targeting

Unlock the data insights you need to find new customers and grow your business

Audience targeting solutions from Experian

Mosaic Insight

Customer Engagement

Demographic Segmentation

Location Analytics

Why use audience targeting from Experian?

Plan campaigns for your most valued customers

Understand and anticipate future customer behaviour

Convert prospects more cost effectively, retain valuable customers

Would you like more information?