Identity underpins digital advertising, enabling various identifiers to be used for data matching and enrichment.

As the industry moves away from third-party cookies and Mobile Ad IDs, there will no longer be one single identifier used across the industry. The ability to link data sets using a range of IDs becomes even more important than ever before - linking to publishers, platforms, and enriching datasets.

Experian’s recently acquired market-leading Identity Graph provider enables enrichment of your first party data, at scale, helping to provide you with  improved return on investment.

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Experian's Identity Graph

Experian manages over 100 million pieces of data on the Australian population.

Experian’s Identity Graph contains various data points covering IP Addresses, Mobile Ad IDs, Email Addresses, Adobe IDs, UID 2.0s, Phone Numbers and Addresses.  

Regardless of the IDs you collect, or those used by digital destinations, Experian can help you match your IDs at scale.

 

 

Identity graph

Benefits

Experian segment coverage

Experian’s 1,200 segments provides unrivalled breadth

Larger audiences

scale your target audience with additional linkage data points

Higher match rates

target your customers on numerous platforms, regardless of the identifier used

Why Experian?

As the move away from cookies and Mobile Ad IDs occurs, there will no longer be one single identifier used across the industry.

Experian helps you link to publishers, platforms and more by using a range of ID’s and data sets.

Experian uses a wide range of identifiers including Unified ID 2.0, linked to the Australian population at household level

Over 100 million pieces of data on the Australian population, we can help you match at scale.

Online and offline data can be linked for a complete view

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