Who We Are

Age:

50-59

HH Income:

$156,000 +

HH Composition:

Couples

Housing tenure:

Rented

Key Facts

Middle aged

Couples without children

Apartments and terraces

High growth suburbs

High property value

Renters

Why we matter

With no children and an established home and lifestyle, Mature Modernites have disposable income and are confident enough in their finances to use it to it’s potential. With a long-term focus, quality purchases are more important than price. This Type are influencers within their networks across categories such as clothing, accessories, and technology. Overseas travel and cultural events such as museums and music concerts are favourite pastimes of Mature Modernites.

 

Who we are

Mature Modernites are singles and couples with no children in the household. This Type is unlikely to be married or have ever been married. Generally aged 45–60, this Type can be found working in industries such as hospitality and the arts and sciences. Not content with just working, Mature Modernites are looking to expand their knowledge through further education with many currently studying in some capacity. Earning a comfortable income around $90,000 p.a. this Type are liberal in their beliefs and a large contingent identify as atheists.

 

Where we live

Mature Modernites are typically renting apartments and units in suburban areas around their city of residence. Proximity to public transport is important, with many choosing this option as their means for commuting. Rent payments typically sit around $450–$650 a week for their 2-bedroom apartments. Content with their choice in location, length of residence is high within this Type, and averaging over 10 years, meaning they are unlikely to move from their established residence anytime soon. Popular suburbs for this Type are Marrickville and Maroubra in Sydney, and Melbourne; Coburg, Preston and Carnegie in Melbourne.

Victoria

Coburg

Preston

Carnegie

New South Wales

Marickville

Maroubra

Dulwich Hill

Queensland

Annerley

West End

Greenslopes

mature modernites - VIC map
mature modernites - NSW map

What we do

Maintaining strong relationships across both family and friends holds high importance to this Type. With no children, this allows Mature Modernites to enjoy the social side of life. Cultural events and activities are a favourite pastime, such as going to museums, concerts, themed events, and festivals. Having time to themselves is also important, and for many getting lost in a good book presents the escape they are after. Whilst not heavy exercisers, cycling and walking are great ways to stay healthy and enjoy the environment around them. Online purchases generally cover categories such as flowers, sports event tickets, and cinema tickets.

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.