Who We Are

Age:

35-49

HH Income:

$104,000-$182,000

HH Composition:

Families

Housing tenure:

Owned

Key Facts

Gen X families

Culturally diverse

Blue-collar and service roles

Home owners

Average income

Outer suburban areas

Why we matter

Selfless & Hardworking are established migrant families working in blue-collar jobs typically within factories and in transport. They do not have any significant investments, with most savings done involuntarily via superannuation. They like to possess things that show they have money and have a need to keep up with appearances via designer labels. Cars typically give their appearance a big boost.

 

Who we are

Selfless & Hardworking are established migrant families who work in blue-color jobs within the transportation, manufacturing, and wholesale industries. With no typical paper qualifications, they typically end up in technical trades working at machinery operators, drivers, and labourers.

 

Where we live

The houses of Selfless & Hardworking are highly likely to be owned, either outright or with a mortgage, as this Type is one of the least likely in Australia to rent. Expansive, detached 4-bedroom houses are common, built on large plots of land that are typically over 1,500m2. They are the most likely Type in their Group to have a flat attached to the house to accommodate extended family members. While far from being the most rural type, these homes in inner regional locations are often some distance from the nearest main road, coastal areas, and shopping centres. Three or four vehicles service the needs of all family members. Popular suburbs for this Type are Blacktown, Greenacre and Merrylands in NSW, and Roxburgh Park, Narre Warren South and Carnlea in Victoria.

New South Wales

Blacktown

Greenacre

Merrylands

Victoria

Roxburgh Park

Narre Warren South

Cairnlea

selfless hardworking = NSW Map
selfless hardworking - VIC Map

What we do

Selfless & Hardworking enjoy doing things that show they have money. They are frequent attendees at night clubs, bars and casinos. To relax, this Type can be seen going to amusement parks and live events, or unwinding at the local beauty salon. They have also taken an interest in rugby league, soccer, basketball, boxing, and martial arts. The convenience of online shopping hasn't quite rubbed-off on them as they are more likely to just use the internet for research purposes instead of the actual purchase of products and services.

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