Who We Are

Age

60-69

HH Income

$182,000+

HH Composition

Couples

Housing tenure

Rented

Key Facts

Middle aged couples

Very high income

Urban or inner suburbs

Apartments and townhouses

High spenders

Renters

Why we matter

Central Prosperity’s high levels of affluence and financial security mean they enjoy a great worry-free lifestyle. Substantial incomes and investments of $500,000 and over contribute to a financial freedom, and this Type take the opportunity to enjoy their lives free from money worries. The large family house in the most desirable suburbs of Melbourne and Sydney is now generally free of children. Keen buyers of luxury goods, Central Prosperity are big spenders and love spending time on social activities, having fun and seeing the sights and sounds that city-life can bring.

 

Who we are

Central Prosperity are very affluent married couples in their late 40s or 50s. These empty-nesters are often free from the substantial mortgage repayments needed for the large family home. Now that the children have left, their now dependent-free lives encourage them to rent new properties in Australia’s most prestigious suburbs. The children have grown up and moved out to build their own lives and this gives these couples license to not only work hard but also play hard. Financial planning and wealth-maximising investment practices are important to Central Prosperity at this stage in their life, and it is important for them to keep an eye on the future and protect their current lifestyle.

Where we live

The ability for this Type to afford rents at the highest level allows access to impressive properties in the leafy prestige but also trendy suburbs of Australia’s major cities. Despite a skew towards residing in Sydney and Melbourne, the exclusive rental properties that this Type seeks, can be spread across the metropolitan area. Areas like Brighton, Hawthorn and Albert Park in Melbourne; and Paddington, Manly and Darling Point in Sydney. The new-found flexibility means that Central Prosperity always keep an eye out for newly available rental properties. The promise of a better property and the search for something new perhaps contradicts the conventional image of the risk-averse wealthy empty-nester.

Victoria

Toorak

Brighton

Hawthorn

Victoria-Central Prosperity

New South Wales

Mosman

Paddington

Manly

NSW Central Prosperity

What we do

The internet is embraced by this Type. Clothing, perfumes, liquor and almost all other major categories are enthusiastically purchased online. When it comes to physical activity this Type love playing soccer and both forms of rugby. They also like being fit and active and enjoy running and triathlons. Mobile phones are only used for basic communications such as calls and text. Central Prosperity has both the funds and the freedom to eat out often and enjoy a drink or two to accompany their meals. The desirable metropolitan locations mean that this Type regularly enjoy galleries, theatres or seeing one of their old hero rock bands perform live at a huge stadium event.

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